This site uses cookies. If you keep navigating you agree to the use of it

ACCEPT

FOX

#CogeElTelefono

CLIENT

FOX International Channel

PROJECT

#CogeElteléfono

DATE

May 2015

GOAL

Maximise leverage of the global launch of the long-awaited FOX series: Wayward Pines.

IDEA

A global premiere deserves an equally ambitious campaign. Using the hash tag #Cogeelteléfono, we created a cross-media campaign that got thousands of people to re-live the choking atmosphere of Wayward Pines even before the first episode screened.

TASKS

Campaign Strategy
Creative Direction
Audio-visual Production
Interactive & Digital Development
Print Production & Direct Marketing
MISTERY CALLING

We recorded 5 mysterious messages that provided clues about the show, anticipated the feeling of anguish of the first episode and became viral.

https://soundcloud.com/foxtves/cogeeltelefono-condenado-a-ser-feliz
https://soundcloud.com/foxtves/cogeeltelefono-de-nada-te-servira-pedir-ayuda
https://soundcloud.com/foxtves/cogeeltelefono-viaje-de-ida
https://soundcloud.com/foxtves/cogeeltelefono-tu-pasado-jamas-existio
https://soundcloud.com/foxtves/cogeeltelefono-el-futuro-no-existe
TEASER AD

As a key part of the campaign plan, we launched a teaser commercial that , through the incessant ringing of a vintage phone, began to get on people's nerves.

RESULTS