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ACCEPT

VIVUS

#PostureoMundial

CLIENT

Vivus.es

PROJECT

#PostureoMundial

DATE

June 2014

GOAL

The 2014 World Cup in Brazil was leveraged to increase awareness of the Vivus, building up the brand in the Spanish market place.

IDEA

In Spain, when the World Cup begins, everyone becomes a football expert. So for non-experts we decided to give them something to talk about, whether at work, at the pub or at a family dinner. We created Postureomundial.com.

A web app full of inside stories on the World Cup’s history, allowing people with no knowledge whatsoever about football to show off and even silence the local know-alls.

TASKS

Campaign Strategy
Creative Direction
Audio Visual Production
Social Media Actions
Digital & Interactive Development
MOTHER-IN-LAW AD

Mother-in-laws are known for their roast beef & Yorkshire pudding recipes or advice on how to brush your kids hair, but with #PostureoMundial we discovered they can give some top tips on football tactics.

FISHMONGER AD

Hake? Cod? Why not a good ration of Football-ology? Our local fishmonger knew more about football than how to fillet a fish.

RESULTS